I help experts understand how AI changes their business — and what to do about it before their competition does.
AI Operations Lead at BuddyPro, where we build digital twins of real experts — coaches, consultants, educators. 90+ launched. 17,000+ people talk to them.
I grew up in Boulder, Colorado. My dad was a sysadmin — I inherited his obsession with how systems work, not just how to code them. By high school, I was the kid everyone called when something broke.
Studied CS at CU Boulder, dropped out in my third year to join Stackline — a SaaS startup in Denver. Spent 3 years as their ops engineer. Built internal tooling, automated onboarding from 2 weeks down to 3 days, learned that scaling is about processes, not code.
After Stackline got acquired in 2021, I went remote. Freelanced automation consulting for online experts and coaches across Mexico and Southeast Asia. Saw the same pattern everywhere: smart people with incredible expertise, spending 70% of their time on admin.
Then GPT changed the equation. I started building AI systems that actually solved this. Met Pavel ŘÃha — BuddyPro's founder — through a mutual connection. He had the vision for AI digital twins. I had the hands-on ops experience. Joined as AI Operations Lead and have been building the machine behind it since day one.
I don't do podcasts or stages. I write. If you're an expert wondering what AI means for your business — that's exactly what I think about every day.
At BuddyPro, we create AI digital twins of real experts. Not generic chatbots — systems trained on a specific expert's methodology, voice, and style. I run the operations, infrastructure, and AI pipelines that make it work.
The hardest part isn't the AI. It's capturing what makes each expert unique — the way a nutrition coach answers differently before vs. after a workout, or the follow-up question a business mentor always asks before giving advice. That's not information. That's a skill. And building systems that learn skills is what gets me up in the morning.
Before BuddyPro, I spent 3 years at a SaaS startup learning that most bottlenecks aren't technical — they're process debt wearing a technical costume. Then 2 years freelancing automation for coaches and experts. Now I combine both: operations thinking and AI systems, applied to the expert economy.
I write about what AI actually means for people who sell their expertise — coaches, consultants, mentors. No jargon. No hype. Just what's happening and what you can do about it.
The gap between experts who use AI and those who don't doubles every 6 months. The waiting group doesn't know they're falling behind — because nothing feels different yet.
The AI is the easy part. Understanding that a fitness coach answers differently pre vs. post-workout — and that their clients ask the same 12 questions in different words — that took weeks.
Onboarding at my last startup took 2 weeks. The bottleneck was 14 emails back and forth, not the code. Fixed it with a form. No new code. Just a better process.
Most experts think "I'll put my course into a chatbot." That's like scanning a cookbook and calling it a chef. The new AI can learn skills — not just store information. The difference matters.
I'm most active on LinkedIn and X. If you're building something similar or want to talk AI and expert businesses — DM me.
Or email me: alex@alexfox.xyz